The New Yorker is a news publication platform. The magazine/news paper is mainly targeted towards teens and adults. Although The New Yorker does have a Instagram account, this is not where they spend most of their marketing efforts. The Instagram post are usually just links or snip-its of what The New Yorker truly is, as well as the articles they offer. Even though The New Yorker doesn't advertise or use Instagram as much as other companies, it doesn't mean they are not or haven't modernized. The New Yorker has a mobile app where users and subscribers can search and read articles from their phones or other mobile devices.